AI-powered playbook

Social Media Foundations

Set up one clear social profile: your platform, bio, photo, cover and featured post.

Marc Teo, Master Implementers

Two ways to use this playbook. Pick one.

Optional

Download the AI Implementation Toolkit
  1. Tap the button to download the file.
  2. Open your AI (ChatGPT, Claude or Gemini) and attach the file.
  3. Type "start" and send. Your AI walks you through the rest.

or

Follow the 3 steps below

Each step has a Copy box. Paste it into your AI, one step at a time.

Social Media Foundations

1Choose your one main platform
2Write your bio, then pick your photo and cover
3Pin your featured post, then do the five-minute stranger check
In 30 seconds

Go to the first Copy box

In 30 seconds

  • Make a profile a stranger can understand in five minutes.
  • Use this when starting, changing platforms, or getting views without follows or messages.
  • Your profile should show what you do, who you help, why to trust you and what comes next.
  • There are 3 steps. Choose your platform, set up your bio and photos, then pin a post and check.

How to use this page

  1. Tap Copy in each step.
  2. Paste it into your AI and send it. Keep using that chat so it remembers.
  3. Answer one question at a time. Tell your AI what to change, then keep the result.

Step 1: Choose your one main platform

You get: A survey message or a platform choice based on the answers.

Choose your one main platform

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me choose my ONE main social media platform, by asking my clients or likely clients which apps they spend the most time on, and give me my pick with the reason in one line. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. Use aliases and remove identifying combinations of details for any client or private person. Leave out phone numbers, emails and private information. ---------- [PURPOSE] We are choosing the one platform I will treat as my main home for now. My coach Marc Teo picks it on two factors: where I naturally communicate best, and where my people already hang out. To find out where my people hang out, I ask my top 5 to 10 clients or likely clients which apps they spend the most time on, using the screen time page on their phone. This box gives me ONE finished piece each time I use it: the short message I send them, or, once I have their answers, my platform pick. It does not write my bio or my posts. I should have the finished piece within about four of your replies. [ROLE] You are a warm, practical coach. A good pick is one platform where my people really spend their time and where I can show up in a way that suits me. A bad pick follows a trend, tries to cover three platforms at once, or ignores what my people told me. Marc's rule: if I am new, just starting out or making below 10K a month consistently, I focus on one platform, and copy and paste my content to the others as a side thing for now. STEP 1. Ask: "Have you already asked your clients or likely clients which apps they spend the most time on? If yes, paste or describe their answers, no names needed. If not, type not yet. If you have no one to ask yet, type no one." If I type not yet, go to STEP 2. If I give you answers or type no one, go to STEP 4. STEP 2. Ask: "Who do you help, in one line, and who will you send this to: past clients, current clients or people you would love to work with?" STEP 3. Write my message and give it to me as FINAL OUTPUT A. Keep it short and warm, in plain words, the way I would text someone I know. It says I am working out where to spend my time online so I can be more useful to people like them, asks them to open the screen time page on their phone and tell me their top 3 apps from the past week, and thanks them. No selling and no link. STEP 4. Ask: "Where do you naturally communicate best: writing, short videos, longer videos, speaking live, or chatting one to one?" STEP 5. Ask: "Which platform are you already most active on, if any? Type none if none." STEP 6. Work out my pick and give it to me as FINAL OUTPUT B. Count which apps came up most in my people's answers, using only what I told you. Leave out apps that are not places to show up, such as maps, banking or games. If WhatsApp or Telegram comes up top, mention in one line that it is a good place to stay in touch with people later, and pick my main platform from the others. If where my people are and where I communicate best point to the same platform, pick it. If they point to different platforms, give me the two options, numbered 1 and 2, with one line each on what I gain and what I give up, and ask: "Which one do you pick, 1 or 2?" Wait for my number. A yes or "looks good" is not a choice, so ask once more. Never choose for me. If I typed no one, give me a starting pick built only from where I communicate best and where I am already active, marked (suggested), and add the NOTE line below. If I say I don't know, not sure, maybe or I haven't decided at any step, suggest one answer built from my own words, mark it (suggested), and move on. Never ask the same question again, and never turn a suggestion into a decided fact. Before every question, check whether my earlier answers already tell you. If they do, use them and do not ask. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. Never offer to make a file. RULES Use only what I tell you. Never invent what my people said, how many of them said it, or a platform's numbers. Write what my people said the way I told you: if I said "most said Instagram", write that, not a count. Do not write my bio or my posts. If I ask for them, say they come in the next boxes and give me this first. If I say stop, end without another question. FINAL OUTPUT A (when I have not asked my people yet) Give me one code block, the grey box with a Copy button, with only my message inside, starting with [their name] as a blank I fill in. Outside the box, tell me in one line to send it to 5 to 10 people, one at a time, and to come back to this chat, or paste this box into a new chat, with their answers. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. FINAL OUTPUT B (my pick) Give me one code block, the grey box with a Copy button, with exactly these lines inside it: MY MAIN PLATFORM: WHY (one line): WHAT MY PEOPLE SAID: WHERE I COMMUNICATE BEST: THE OTHERS FOR NOW: (copy and paste my content there as a side thing, or leave them for now) Keep any (suggested) marks. If my pick was made before my people answered, add this line inside the box: NOTE: This is a starting guess. I will check it against my people's screen time answers. Keep every question outside the code block. Outside the box, say in one line that I can paste it at the start of the next box when I am ready to write my bio. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me all the lines again in one code block.

You're done when:

You have one main platform and a reason, based on answers or marked as a starting guess.

Why this works

Choose ONE main platform using two factors: where you communicate best and where your people spend time.

Ask your top 5 to 10 clients or likely clients to check their phone's screen time.

Once they answer, ask yourself: am I active where they already spend their time?

If you have no one to ask, make a starting pick marked as a guess. Check it when answers come in.

See my example

Step 2: Write your bio, then pick your photo and cover

You get: Three bio versions, a photo note and one cover idea.

Write your bio, photo note and cover idea

Scroll to read the whole box. Copy includes all the text.

Job of this box: help me write the bio for my main social media platform, using only true facts about me, and give me three versions, a note on my profile photo and one idea for my cover. Ask me one question at a time, and wait for my answer. BEFORE YOU START (read this first, then follow everything below the line) 1. Check what you already know about me. Look in your memory, in this project's files or my second brain if you can see one, and at anything earlier in this chat. Use what you find. Tell me in two or three lines what you found, then ask me only for what is still missing. 2. Tell me I can talk my answers instead of typing them, by voice note or the microphone on my keyboard. Long, messy answers are fine. Pull out what you need. 3. Use only what is true about me. Never make up numbers, results, prices or testimonials about me. If you need something I have not given you, ask me. 4. If this chat gets so long that you start losing track of my details, say so. Then give me a short summary of my details that I can paste into a new chat. 5. When you give me the finished piece, end with one short question asking what I would like to change. If I tell you, make the change and give me the full new version. No long dashes in anything I will use. If you find notes about a business, check with me that they are about my own business before you use them. Use aliases and remove identifying combinations of details for any client or private person. Leave out phone numbers, emails and private information. ---------- [PURPOSE] We are writing the words a stranger reads first on my profile, using my coach Marc Teo's bio formula, plus a short note on my profile photo and one idea for my cover. The finished piece is one box with three bio versions, a photo note and a cover idea. This box does not choose my platform, pick my featured post or write posts. I should have the finished piece within about five of your replies. [ROLE] You are a warm, practical coach. Marc's bio formula has five things to add as much as possible: what I do, who I help, the specific result I help people get, a credibility booster, and a very simple call to action or link. Then, if the word count still allows, a little of my values and personality. A credibility booster is one true thing that makes a stranger think: that's an interesting achievement, let me follow and find out more. It can be a real result, an achievement, years of experience or a credential. A good bio is understood in one read by someone who has never met me, is true in every word, and gives one next step. A bad bio is too vague, too clever or too desperate, crams in several offers, or claims something I cannot back up. Photo, Marc's way: my face shown clearly in a simple manner, smiling preferred. On a more personal platform, it can also show something I value, such as family or travel. Cover, Marc's three options: me in action (speaking, working, coaching or talking to a crowd), social proof (testimonials, results or being on media), or a clear promise with a call to action. People don't really click on a cover photo. The bio does most of the work. Use the example below for its shape, not its facts. It is my coach Marc Teo's own Instagram name and the first three lines of his bio as they read on 7 October 2026. He left out his last line, which pointed to an old free resource. Line one is what he does, who he helps and the result. Line two is his values and personality. Line three is his credibility booster. Marc Teo Zi Jie | Anti-Hustle Business Coach ❤️‍🔥 ❤️‍🔥I help coaches & consultants make $20-50k/m w 1 offer, 1 funnel & 20hrs/wk :) ⚡️Human 1st. Strategy & Systems after ☀️Made $1m+, 150+ served STEP 1. If my main platform is already in this chat, use it. Otherwise ask: "Which platform is this bio for?" STEP 2. Ask: "What do you do, who do you help, and what specific result do you help them get? Rough is fine." STEP 3. Ask: "What is one true thing that would make a stranger trust you, such as a result you or your clients really got, an achievement, years of experience or a credential? Type none if nothing yet." STEP 4. Ask: "What is the one next step you want a new visitor to take, such as a link to your free stuff, your website, or a word to message you? Type none if you have nothing yet." STEP 5. Write the three versions, the photo note and the cover idea, and give them to me as the FINAL OUTPUT. If I say I don't know, not sure, maybe or I haven't decided at any step, suggest one answer built from my own words, mark it (suggested), and move on. Never ask the same question again, and never turn a suggestion into a decided fact. Before every question, check whether my earlier answers already tell you. If they do, use them and do not ask. If I paste a link or name a file, only claim you read it if you can actually open it in this chat. If you cannot, ask me to paste the part you need. Never offer to make a file. RULES Use only what I tell you. Never invent a result, a number, a client, a testimonial, a credential, a media mention or a link. A result I hope for or help people work towards is not a result I have got, so write it as what I help people do, never as something I have achieved. If a result came after working with me, never say my work caused it unless I said so. If I put a limit on a result, such as "one client so far" or "not measured yet", keep that limit right beside the result in every version, including the shortest. Put quotation marks only around words I told you someone really said or wrote. Where a true fact is missing, leave a clear blank in square brackets, such as [credibility booster: add one true thing when you have it] or [link]. Never fill it with a guess. Keep each version short enough for my platform. If you know the platform's current limit, stay within it. If you are not sure of it, say so in one line outside the box and tell me to check it in the app. Never claim you counted the characters unless you used a counting tool. Do not copy Marc's words, numbers or emojis into my bio. If I say stop, end without another question. FINAL OUTPUT Give me one code block, the grey box with a Copy button, with exactly these lines inside it: PLATFORM: BIO VERSION 1 (clear, the formula in order): BIO VERSION 2 (with a little more personality): BIO VERSION 3 (the shortest that still says what I do, who I help and my next step): PHOTO NOTE: (two or three lines on what my profile photo should show, from Marc's way above) COVER IDEA: (one idea using one of Marc's three options, built only from what I told you, with any missing photo or proof left as a blank) Keep any (suggested) marks and [blanks]. Keep every question outside the code block. Outside the box, tell me in one line to pick the version I like most and put it on my profile, and that I can paste it at the start of the next box when I am ready to pick my featured post. Then ask the short question from BEFORE YOU START about what I would like to change, and stop. If I ask for a change, give me the whole box again with the change made.

You're done when:

Your bio fits your platform, missing facts stay blank, and your photo and cover choices are ready.

Why this works

Put most of your effort into your bio. My understanding is people follow it more than they click your cover.

Include what you do, who you help, their result, true proof and one next step. Add personality if space allows.

Leave missing facts blank. If you have no proof yet, leave it out.

Show your face clearly, preferably smiling. Your photo can also show values, such as family or travel.

Your cover can show you speaking, working or coaching, or testimonials, results or media appearances. Another option is a promise with a next step.

Fit your platform's word limit. Choose matching photos, colours and fonts with my Brand Kit Builder: https://brandkitbuilder.marcteo.com

See my example

Want the thinking behind it?

Read first

Your profile is your digital first impression. Even great content struggles when people cannot tell what you do.

Ask yourself: does mine feel too vague, too clever or too desperate?

Followers are the first of my 3 Levels of Leads. Your first clients often come from this group.

If you are struggling to attract followers, get your profile clear first.

One main platform first

If you are new or consistently below 10K a month, I generally recommend one main platform.

You can copy content to others or keep them as a side thing.

Choose where you communicate best and where your people already spend time. Master that platform first.

Ask your people where they spend their time

Ask your top 5 to 10 clients or likely clients which apps they use most. Their phone's screen time page shows them.

I learned this from a mentor. At the workshop, Instagram and Facebook came up often, besides Google Maps.

Most of my best content was in emails then. Those answers made me think I should take those platforms more seriously.

The four key elements of your profile

A covers your profile and cover photos, while B covers your title and description. C covers featured posts, and D covers links to free resources or your website.

Show your values through your photo, posts and a little personality in your bio.

Step 2 covers A, B and D. Step 3 covers C and checks the whole profile.

Where this page stops

This page stops at your profile. Magnetic Content covers posting, and OPP covers showing up in other people’s groups.

If you are starting, post two to three times a week. Reply when people respond, share your struggles and improve as you go.

You can spend about 15 minutes engaging with others before posting. I used to do this, but I do not now.

It apparently helps with the algorithm. Treat it as a tip, not a rule.

Original examples

The Screen Time Survey moment, from a group coaching call
Back to Step 1
[00:40:51] Marc T: So, this was a very, to me it a very, like, it was so simple that it was ridiculous, in my opinion, right? [00:41:00] Marc T: So this is why I call on getting real-world insights, a moment during the workshop, opened my eyes, [a mentor of mine] did something so simple and profound, he asked everybody to share the top three apps, it's not global, so he got us to open up the app, right, then to share, as in to go and look at what's on my phone, right, in terms of our screen time, right, and then to see, so most of the answers besides Google Maps, I didn't mention here, it is Instagram, Facebook, is that was there anymore? [00:41:24] Marc T: think it was the top four, Google Maps, right, was probably the fifth one. [00:41:29] Marc T: Yeah, right, Google Maps was driving the screen is on, like me, and to me, okay, number one, I was like, great, because most of my content is on emails, and my best content is on emails, and I was like, maybe I should be focusing, I mean, again, I've been doing all four, right, of this, but maybe I should take a bit more seriously, right, so this wasn't just about which social media platforms, so this is our marketing strategy, number one, right, which is, if you [00:42:00] Marc T: Okay, your top five, your top 10 clients, your pro specs are, if you ask them, where do they spend the most time on right on their apps, are you active there in the first place? [...] [00:42:27] Marc T: Okay, just turn the chat and look at your phone right now, let's take one minute and just take a quick survey. [00:42:31] Marc T: Can everybody go to your screen time? [...] [00:44:31] Marc T: So number one is the first lesson. [00:44:33] Marc T: Number two, we wrote it down over here, which is sometimes the answer is to just survey the people around you. [00:44:40] Marc T: Sometimes you over-complicate things. [00:44:42] Marc T: Sometimes it's about asking and getting on the ground data.

My lines from a group coaching call, where I told the group about a workshop run by a mentor of mine and then ran the same quick survey with them. I replaced the mentor's name with [a mentor of mine]. Where you see [...], I left out the group's answers in the chat and a few lines in between. The recording garbled some words, for example "pro specs" is prospects.

My Instagram name and bio
Back to Step 2
Marc Teo Zi Jie | Anti-Hustle Business Coach ❤️‍🔥 ❤️‍🔥I help coaches & consultants make $20-50k/m w 1 offer, 1 funnel & 20hrs/wk :) ⚡️Human 1st. Strategy & Systems after ☀️Made $1m+, 150+ served

My Instagram name and the first three lines of my bio, word for word, as they read on 7 October 2026, one line each. I left out the last line, which pointed people to a free resource I no longer offer.

How it maps to my formula

Line one is what I do, who I help and the specific result. Line two is a little of my values and personality. Line three is my credibility booster. The line I left out was my call to action.

My Facebook bio (Intro)2025
I help coaches/service providers make an extra $10-30K/mo enjoying their Lifestyle Biz 💙 marcteo.com

Copied word for word from the screenshots on my Notion page for this lesson, which I last edited in February 2025. The platform names above each bio are my labels. On Instagram, where you see [...], I left out one line that pointed people to an old free guide.

The numbers in these bios are from back then, and my bio today says it differently. They are here to show how the same idea gets written for three different word counts.

My Instagram bio2025
Coach 💙I help coaches/service providers make an extra $10-20K/mo enjoying their Lifestyle Biz 🙏>$5m Generated [...] www.marcteo.com + 1
My LinkedIn bio2025
Teo Zi Jie (Marc) (He/Him) I help coaches, consultants & service providers build a Lucrative Lifestyle Business with Proven Systems & Mentorship | >$5m Generated for Startups, 3500+ Served | Tony Robbins #1 Partner in Asia for KBB (2019) Singapore, Singapore · Contact info www.marcteo.com

What to notice

Facebook gets what I do, who I help and the result, a heart for a little personality, and my link. Instagram adds a credibility booster. LinkedIn has the most room, so it carries the most credibility, including my Tony Robbins partner credential.

One of my cover photos: me in action, with a clear promise and a next step2025
Helping You to Find Freedom by Achieving a Life of High Income, High Performance & High Fulfillment with Proven Systems, Frameworks & Strategies CLICK HERE to ACCELERATE your journey towards a 6-FIGURE INCOME via a 1-1 Personalised Feedback & Clarity Call
A wide cover image. Marc stands on the left in a black Master Implementer T-shirt. Behind him is a darker photo of him speaking to a seated room. On the right are the cover's words and a yellow CLICK HERE button.
My cover from the screenshot on my Notion page, last edited February 2025: me in action, with a clear promise and a next step.

The words on the cover, line by line, from the screenshot on my Notion page for this lesson, which I last edited in February 2025. The wording is from back then, not how I describe my work today. It is here to show the shape of a cover.

Profile Power, from an Inner Circle call
Back to Step 2
[00:37:04] Marc T: Next one, profile power. [00:37:06] Marc T: To attract people, your profile needs to be attractive. [00:37:09] Marc T: If your profile sucks, you're not going to attract the people that you want, even with amazing content. [00:37:13] Marc T: Okay, so as your digital first impression, did it go too vague, too clever or too desperate? [00:37:18] Marc T: So pick number one, pick what's the main platform you focus on. [00:37:22] Marc T: If you are new, starting out, you're making below 10K per month consistently, generally recommend focusing on one platform. [00:37:29] Marc T: It's not that you can't be on other platforms, but double down one platform, and then you can just copy and paste content for other platforms or take it more as a side thing for now. [00:37:36] Marc T: Okay, so pick on two factors, right? [00:37:39] Marc T: Number one, where do you naturally communicate best? [00:37:41] Marc T: And number two, where do they already hang up? [...] [00:38:16] Marc T: Okay, so profile optimization, number one, check your profile picture, make sure it's clear, right, it's simple. [00:38:21] Marc T: For me, Facebook was a bit more personal. [00:38:23] Marc T: like to share the two most important moments in my life, just to showcase my values, right? [00:38:27] Marc T: If you think about it, family, very important, right? [00:38:28] Marc T: So I showcase it in my profile photo. [00:38:30] Marc T: So some of could be a bit of kids, right? [00:38:31] Marc T: Some of you, if traveling is important, you can put it as your photo as well. [00:38:34] Marc T: Again, up to you. [00:38:36] Marc T: Headline bio. [00:38:38] Marc T: So these are the five things that you want to add as much as possible. [00:38:41] Marc T: What do you do? [00:38:42] Marc T: Who do you help? [00:38:43] Marc T: The specific result you help people. [00:38:46] Marc T: Credibility booster, right? [00:38:48] Marc T: So this is a good one for people to be like, oh , wow, that's an interesting achievement. [00:38:51] Marc T: Let me sign up, right? [00:38:52] Marc T: Or let me find out more. [00:38:53] Marc T: Let me follow you because I'm curious to find out more about you. [00:38:56] Marc T: Optional, if there still would count, you can put a bit of value and personality. [00:39:00] Marc T: And of course, a very simple call to action or link. [...] [00:39:30] Marc T: So I like to put a lightning just for fun, to show that I'm not a boring text-only person, and then markteo.com, okay? [...] [00:40:29] Marc T: Cover photos, usually have three options, right? [00:40:32] Marc T: Either you in action. [00:40:33] Marc T: So there's a bit of credibility there, right? [00:40:34] Marc T: You speaking, working, coaching, you talking to a crowd of people, right? [00:40:38] Marc T: So that helps a lot. [00:40:39] Marc T: You in action. [00:40:41] Marc T: Social proof could be testimonials, your results, the fact that you're on media, that helps a lot. [00:40:45] Marc T: And then it also could be a clear value proposition call to action. [...] [00:41:22] Marc T: People don't really click on your cover photo and click on it. [00:41:24] Marc T: People would rather follow your bio, but that's why I like this too, just to add a bit of like improvement. [00:41:30] Marc T: Applied credibility there. [00:41:31] Marc T: Okay. [00:41:32] Marc T: Good. [00:41:33] Marc T: Next one, your featured post. [00:41:35] Marc T: This is so important. [00:41:36] Marc T: Have a featured post, right? [00:41:39] Marc T: So your featured post could be your best transformation story. [00:41:41] Marc T: What you really want people to know about you ASAP. [00:41:43] Marc T: Your strongest piece of expertise, right? [00:41:46] Marc T: A post that really shows some of your best insights or lessons. [00:41:50] Marc T: Your most engaged post ever, because there's a bit of credibility there. [00:41:53] Marc T: It could be introduction post, or it could even be a clear next step for new visitors. [...] [00:42:17] Marc T: Another example is [a client], for example. [00:42:28] Marc T: So we have something along these lines as well. [00:42:30] Marc T: So can you see? [00:42:31] Marc T: 340 engagements, very high. [00:42:35] Marc T: From collecting $30 to five figures, transformation. [00:42:39] Marc T: And this is one of his biggest transformation stories that you tell people as well. [00:42:42] Marc T: And then there's some call to action also. [...] [00:43:20] Marc T: So for example, even on YouTube, if let's say I'm going on YouTube, it's not my most amazing, but I just haven't created the updated one, so I haven't changed it. [00:43:28] Marc T: It's my origin story. [00:43:30] Marc T: So this is up to my implementation coaching, my productivity coaching program. [00:43:34] Marc T: It really shares my entire story about how it got. [00:43:37] Marc T: Recently, no, right? [00:43:38] Marc T: It didn't, but this is five years ago. [00:43:40] Marc T: Okay. [00:43:41] Marc T: That helps. [00:43:42] Marc T: So again, please, if you haven't, please, please, please have some sort of featured post for yourself. [00:43:47] Marc T: Okay. [00:43:48] Marc T: Good. [00:43:50] Marc T: All right. [00:43:51] Marc T: So with that, five-minute profile audit. [00:43:54] Marc T: Look at your profile as a stranger would, ask, is it immediately clear what you do? [00:43:57] Marc T: Do you know who is this for? [00:43:59] Marc T: Do we [00:44:00] Marc T: F reasons why I should trust you, and what should I do next if I want to find out more? [00:44:03] Marc T: Okay, so please, please take some time to do it. [00:44:07] Marc T: How do you test your feature pose? [00:44:07] Marc T: Yeah, so I like to experiment with different pose, and whoever gets the most engagements or the likes, right, and the stuff, and then I choose to feature them. [00:44:15] Marc T: So you can always play around with the feature pose first until you find one that you feel that could really stick with people. [00:44:22] Marc T: Does it make sense, bro? [00:44:23] Marc T: Yeah, so you can try it out first, number one, right, you can play it around with, but eventually you can find out what's that one post that you feel that really gets a lot more engagements, a lot more results, plus you actually want to express that to people the first time they see you. [00:44:37] Marc T: Okay, so for example, I have another post that, another video I did pretty well, which is how I overcame all my self-doubts and imposter syndrome when growing my business. [00:44:46] Marc T: That could actually have been a feature pose, but somehow I don't want to put that as the first thing I want people to know about me, because I don't want to be seen as a life coach of sorts. [00:44:54] Marc T: Yeah, who knows, I might be different in the future.

My lines from a call with my Inner Circle clients, where I walked them through their profiles. Where you see [...], I left out the lines where I read my own bios aloud (the recording garbled them), my pinned post at the time, my clients' names and the chat in between. I replaced one client's name with [a client].

The recording garbled some words: "hang up" is hang out, "pose" is post, and the line split between "Do we" and "F reasons" asks whether a stranger can see reasons to trust you.

My original Notion page: Optimising your Profile (4 Key Elements)
Optimising your Profile (4 Key Elements) Here are my Social Media pages to refer to: - facebook.com/marc.teoo - instagram.com/marc.teoo - linkedin.com/in/teozijie/ A. Profile & Cover Photo For your profile photo, simply ensure it shows your face clearly in a simple manner (smiling preferred of course). I like to add more personality on Facebook and that’s why it’s with my mum & wife (showcases my values too). For example: [screenshots] For the Cover photo, it can either be something that showcases what you do & a Call to Action to your free stuff or something that highlights a high level of credibility: [screenshots] B. Title & Description Your title & description should highlight a few things (in order of importance): - What you do & who you help - Your past experiences/achievements for credibility - Call to Action - Values & Personality Take note of the word count for each social media platform. For example: [screenshots] C. Featured / Pinned Here, you should take advantage of any opportunities to pin posts, photos, or content etc that highlights who you are & what you do, adds to your level of credibility, and/or parts of your personality or values you wish to share with your audience. In short, they should be the content you want your ideal audience to consume ASAP. Examples: [screenshots] D. CTAs (Links) Whether it is via your profile’s description, featured/pinned posts, or any other relevant area in your profile, you should include links to your lead magnets or websites whenever you can. For example: [screenshots]

The words of my Notion page for this lesson, word for word, as I last edited it on 20 February 2025, with the bold formatting removed. Where you see [screenshots], the page showed screenshots that are not reproduced here. My bio and cover screenshots are written out in the examples above. I left out the screenshots of my profile photos and pinned posts, for privacy.

If you are just starting out, and the common mistakes, from the same Inner Circle call
[01:18:27] Marc T: If you're just starting out, focus on getting more followers first, okay? [01:18:30] Marc T: You can complete audience research, focus on one platform and optimize your profile. [01:18:34] Marc T: If you haven't, please optimize your profile. [01:18:36] Marc T: Focus on creating content using the five types. [01:18:38] Marc T: Do not stop, regardless of what stage you're at, in my opinion, for content. [01:18:42] Marc T: Engage and join three relevant communities if you're doing the OPP strategy. [01:18:46] Marc T: Okay, so that's week one. [01:18:48] Marc T: After that, post two to three times a week, engage and carry out OPP. [01:18:52] Marc T: I just like OPP generally, so if you're starting out, if you're not too sure, I'll just do OPP. [...] [01:20:03] Marc T: Okay, so common mistakes, you try to be everywhere all at once. [01:20:06] Marc T: Master one platform first, be very focused. [01:20:08] Marc T: A lot of people try to do all the platforms and they don't get anywhere. [01:20:12] Marc T: Posting without engaging. [01:20:13] Marc T: So when people reply to you, make sure you reply to them as well. [01:20:17] Marc T: And a quick technical hack is 15 minutes before you post, if you just spend some time to authentically engage and comment on other people's posts, usually the algorithm helps you a lot. [01:20:27] Marc T: I used to do that in the past, when I had more time, now I don't do it right now. [01:20:32] Marc T: Okay, but just FYI, that's apparently an algorithm hack. [01:20:36] Marc T: Waiting for perfect content, nope, post consistently, improve as you go. [01:20:39] Marc T: Being too polished a professional, be human, share your struggles too, be open, share in a way that you share with your friend.

My lines from later in the same call. Where you see [...], I left out about a minute about growing an email list, which belongs to the next level of leads. The recording garbled a few words.

Takeaways

  • Master one platform before trying to be everywhere.
  • Ask your people where they spend time. Avoid guessing.
  • Use true proof in your bio. Leave it out if you have none.
  • Pin what you want people to know about you first.
  • Check your profile as a stranger would.

Start today

Send your Screen Time Survey to 5 to 10 people. Work on your bio while replies come in.

Next, use Magnetic Content, https://magneticcontent.marcteo.com, or OPP, https://audienceaccelerator.marcteo.com/opp-strategy/.

See how followers fit in my 3 Levels of Leads: https://subscriberpool.marcteo.com

AI Implementation Toolkit

Download the AI Implementation Toolkit. Open your AI (ChatGPT, Claude or Gemini), attach the file, then type start and send it.

Download AI Implementation Toolkit (.md)